Opportunity to Increase Business Exposure in new Restaurant Australia Campaign
Destination NSW is asking regional food and beverage businesses to share their stories and encourage people to visit the Snowy Mountains. The new Restaurant Australia campaign will capitalise on the growing demand from travellers for authentic local culinary experiences as part of their travel.
All food, wine, beverage, hospitality and tourism businesses are encouraged to get involved from restaurants, cellar doors and festivals and events to farmers markets, producers, cooking schools, trails, breweries and tours.
The focus is to increase restaurant listings on visitnsw.com in Regional NSW destinations. Destination NSW has partnered with de Groots media, publishers of the highly successful website bestrestaurants.com.au, to offer businesses increased exposure by publishing information on bestrestaurants.com.au, sydney.com and visitnsw.com.
To make the most of the Restaurant Australia opportunity, it's important for industry to align their text, videos and images with key messages from the campaign which are defined as "People, Produce and Place" and tell the story about what makes the experience special e.g. people (winemaker, chef, grower), history (first vines planted), how it is made, speciality wine styles, local produce and amazing locations and landmarks.
How industry can get involved.
□ Register your business on Restaurant Australia's online hub www.australia.com/restaurantaustralia
□ Update or create a listing on visitnsw.com
Businesses can activate and update listings including details of their food and wine experiences on Get Connected, Destination NSW's free website membership program, open to all tourism operators within the State getconnected.dnsw.com.au,
Note: Restaurant listings on visitnsw.com and sydney.com are via Best Restaurants (details below).
□ Engage with social media using #restaurantaustralia, #newsouthwales, #destinationjindabyne #snowymountains
If you require further information on the Restaurant Australia campaign please contact Ben Janeczko, Food & Wine Specialist at Destination NSW via email: firstname.lastname@example.orgRead more
Supplying Transport to and from Snowy River Shire
Council would like to outline the differences between the Transconnect bus service and the new NSW Trainlink service scheduled to commence 1 July 2014. Both services will ultimately complement one another with the aim to improve access to and from the Shire.
"Council and community members have been working to obtain these two services for our community for many years. These pilot services will only become a permanent, year round transport system if the community support and patronise them. If we want to keep the services we need to demonstrate to the State Government that they are frequently used" explained Joseph Vescio, General Manager.
Transconnect is a community care style transport service designed to provide access to community members who are transport disadvantaged. Once the bus arrives in Canberra there is up to a four hour turn around period designed to allow travellers the opportunity to attend appointments or do shopping before the return journey. Turn around time depends on the destination access point. The service does drop off at the bus and airport terminals.
The NSW Trainlink service is primarily designed to link travellers with buses and trains to continue their journey. Therefore NSW Trainlink has a one hour turn around, as apposed to the Transconnect four hour turn around.
The Snowy River community is unique in the fact that during the winter our population increases with those coming down to work or visit. Whether a resident is permanent or temporary they qualify to use the Transconnect service. Where spare seats are available visitors to our region may also access the Transconnect service. It is noted however, that 'residents' will take priority.
"The Transconnect bus service has flexibility on the days of service provision, so it may alter the days of operation to Tuesdays and Thursdays once the NSW Trainlink bus commences, depending upon passenger numbers. This will then compliment the NSW Trainlink schedule to ensure that our region has a sustainable Monday to Friday service and will ensure that both pilot projects are utilised". advised Tabitha Williams, Acting Manager Community Care.
Council thanks those who have been using and promoting the Transconnect bus service. To book your seat on the Transconnect bus or for more information please phone Council on 6451 1054. The Transconnect timetable and cost is available on our website.
Read more about Snowy River Shire Council's latest news at http://www.snowyriver.nsw.gov.auRead more
After a dormant period the past few years the Jindabyne Chamber of Commerce (JJC) is now active again after holding their AGM on Monday 31st March.
A strong showing of business owners and interested parties were present to vote in new committee members, hear presentations from key speakers and view a preview of two revised websites, Jindabyne Chamber of Commerce and Destination Jindabyne.
The new Jindabyne Chamber of Commerce website (www.jindabynechamberofcommerce.org.au) will be the core for locals to source everything related to Jindabyne including a listing of all businesses, events in the area and key information.
Anything that is happening in Jindabyne and surrounding areas will be posted here and will have a back end forum for JJC members to discuss ideas rather than convene regular meetings every month. Chamber meetings will be restricted to four times a year and the next scheduled for Monday May 5th, 6pm at Jindabyne Bowling Club.
Photo. The new Jindabyne Chamber of Commerce members, Back row (L toR) Geoffrey Stubbs, Lisa Matthes, Giddy Brandauer, Neil Brown, Marty Whittington, Zane Anderson. Front Row (LtoR) Bruce Easton, Toby Bradshaw, Christina Anderson, Nikita Anderson and Gordon Jenkinson.
Destination Jindabyne website (www.destinationjindabyne.org.au) will be specifically used as a promotional tool for Jindabyne, highlighting the many activities, ideal location, scheduled events and benefits for people to base themselves in Jindabyne for their stay in the Snowy Mountains.
Both these websites become live this week and there will be more updates in the near future on how they will benefit everyone in Jindabyne.
Membership of the JJC has been encouraging with a vast percentage of people pledging their support and a total of 72 members registered.
Businesses and individuals not involved so far would be advised to look at the whole package of benefits they could receive by being a member of the chamber including the ability to unite as a large group with a stronger voice on future issues. Annual fees are yet to be determined by the committee, but the benefits will far outweigh the costs on a yearly basis with everyone in the area being able to source all your business information in one location.
Gary Ryan from the NSW Business Chamber was also invited to speak to attendees and outlined the many benefits for business owners to be involved in the chamber, mentioning that harnessing the collective influence of chamber members can deliver savings on some of the core business expense areas such as energy, sustainability and business insurance.
"The NSW Business Chamber's alliance program gives local chamber member businesses access to a suite of our services which will help them in areas such as compliance and improving their bottom line," stated Ryan.
General Manager Snowy River Shire Council Joe Vescio presented some key facts (photo below) on the area including population projections and tourism comparisons with other areas. He was very supportive of the rejuvenised chamber, noting that Jindabyne was the biggest town in the Shire but the only one who did not have an active chamber.
Council will now have an enthusiastic chamber group to liaise with for any ideas and information that can benefit the whole Jindabyne community.
The new JJC committee will immediately focus on fine tuning the new websites and attracting more businesses and local people to be involved in the JJC and having their say in what happens in the Jindabyne community.
Promoting the Destination Jindabyne website will also be a priority to attract visitors and tourists to the site where all the information will be compiled, making it easy for people to see the advantages and highlights of staying in Jindabyne. These two separate websites will mirror each other with one dedicated for tourists and the other for locals.
A chamber subcommittee comprising Chair Bruce Easton, Secretary Tanya Ward, Events Steve Cuff and General Executives Dan Sherd, Lisa Smith and Toby Bradshaw will be behind the scenes directly involved in the Destination Jindabyne website promotion.
With the Snowy Mountains and Jindabyne areas relying on tourism to contribute to their economy it is a welcome sight to see the chamber back in action and some new young blood prepared to help in shaping the future and growth of the town.
Overall tourism contributes 17% to the Snowy Mountains regional economy and generates nearly 20% of all local employment, with the tourism impact in the regional economy proportionally larger than any other region in NSW.
Tourism Snowy Mountains (TSM) Executive Officer Neil Thew also addressed the meeting with details of the current TSM funding approval for a marketing campaign for the Snowy Mountains. Jindabyne will be a benefactor of this campaign as well, as more people are attracted to the area.
So the timing is prefect on many fronts to kick start the new websites and gain support from everyone in the community to be involved.
In summing up the evening new chair Christina Anderson stated, "I am very excited where we are going to go from here because it is great to see so much entrepreneurial ability in the one room, and if we all pull in the right direction I think we can achieve some remarkable outcomes."